https://thesocialmediacontract.com/articles/ Why the contract matters, and guides on how to apply it. en-CA Fri, 06 Nov 2026 12:00:00 GMT https://thesocialmediacontract.com/articles/a-follow-is-not-a-blank-cheque/ https://thesocialmediacontract.com/articles/a-follow-is-not-a-blank-cheque/ Your follower count records who said yes once. It says nothing about who is still paying attention, and the gap grows silently. Fri, 06 Nov 2026 12:00:00 GMT https://thesocialmediacontract.com/articles/the-medium-is-the-message/ https://thesocialmediacontract.com/articles/the-medium-is-the-message/ In 1969, McLuhan described a world-pool of information that reads like a social feed. Its message to your audience: you’re interrupting. Fri, 06 Nov 2026 12:00:00 GMT https://thesocialmediacontract.com/articles/slopp-test/ https://thesocialmediacontract.com/articles/slopp-test/ Five pass/fail checks that catch content that wastes your audience’s time, with examples that pass and fail. Fri, 06 Nov 2026 12:00:00 GMT