If time is money,
attention is payment.

Check a draft with the SLOPP Test

Have your draft open. Answer each question honestly. One “fail” means revise before you publish.

Nothing you enter is saved or sent anywhere.

S: Swappable. Replace your brand name with a competitor’s. Would anything else need to change?
L: LLM-made. Does it read like unedited AI output?

Tick every statement that is true of the draft.

See the markers

Phrases

  • in today’s fast-paced (digital) landscape
  • delve
  • navigate the complexities
  • unlock
  • elevate
  • game-changer
  • seamless
  • robust
  • Let’s dive in
  • Here’s the thing:
  • In conclusion / Ultimately (as a closer)

Patterns

  • “It’s not just X, it’s Y”
  • Lists of three everywhere
  • Rhetorical-question opener
  • Uniform sentence rhythm
  • Heavy dash use
  • Emoji bullet points
  • Stacked hedges
  • Generic closing question (“What do you think?”)
O: Obvious. Would most of your audience already know this, or is it true for everyone and actionable by no one?
P1: Pointless promotion. Is this promotional? If so, can you honestly rewrite the opening to start with “you” or “your”?
P2: Payoff missing. Does the post itself deliver everything its first line promises, with no engagement bait?

0 of 5 answered

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Passed? Score it next

How this site follows its own rules

  1. Free, no email wall. If you never come back, you should still leave better equipped.
  2. Useful on arrival. The homepage opens with a test you can use, not an introduction.
  3. No padding. Every page is checked against the SLOPP Test and must score at least 4.0 on the SMC Value Score before it is published.
  4. Evidence labelled as evidence. Where we cite a figure, we name the source. Where we have not found good evidence, such as for universal attention-span thresholds, we say so instead of repeating the folklore.
  5. One call to action at most, after the value.